Offender: Personal Injury Layer
Problem: Been what? Need a what? Tell me more, Sullen Duke of Stock Photography.
This could’ve been a lot worse. It just happens to be on my way home and I see it a lot. So, as advertising goes, nice job.
My cameraphone isn’t great, but you can see what’s wrong with this. It’s pretty tough to read red on black during the day, and about impossible at night, even though this billboard has a bunch of lights on it.
This design probably looked good on a computer monitor or those weird desktop printer mockups that billboard companies do; it’s just another case of a magazine ad looking like a total crapburger when it’s blown up bigger than life.
Plus, his creepy, hypnotic eyes make me want to drive into something sharp, thus giving me a need for a personal injury lawyer, if you know of one.
[For the record, it reads: Been Injured? Need a little help?]
Ron Kanoski.