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Good Advertising, Packaging

Be Your Own Pet’s New Album Art

posted by Jon | Wednesday, March 26, 2008 | Comment?
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And the record industry suckers me out of another $10. From the gatefold packaging to the actually hand-drawn typeface (I always compare similar letters to see if it’s just a fancy font or not), this album is one of my favorites this year. The highlight is the fresh-from-a-foodfight photo cards packaged away on the inside, complete with Tiger Beat-style questions on the back: “What’s your favorite food in a can, spray or otherwise?”

P.S. If you don’t want to feel old, don’t look at the birthdates. One of these guys was born in the nineties. I’m gonna go do some situps. No I’m not.

cover.jpg

inside.jpgjohn.jpgjemina.jpg

If you’re interested, here’s Pitchfork’s review of the album (7.8).

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